We’re out to prove that Popeyes has better taste.
And we’ll do it during a time when good taste is everything…
NY Fashion week.
QUICK RUN DOWN:
Popeyes ananomysly launches a Secret Sauce via these instagram videos.
Posters will also go up, launching the new Secret Sauce.
Once people have gone crazy for the sauce,
Popeyes will fess up, revealing their identity.