YMCA  +  [adult swim] 

*The Creative Circus Student Show — Integrated Campaign // GOLD

*The Creative Circus Student Show — BEST IN SHOW

50% of adults don't know how to swim. In order to change this shocking statistic,

the YMCA is teaming up with [adult swim] to promote their rebranded [adult swim]ming lessons. 

TV BUMPERS

POTHOLE-VERTISING

We'll also turn potholes into tiny pools as a weird, subtle nudge to sign up for lessons. 

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WEBSITE LANDING PAGE

While the campaign is running, [adult swim]'s landing page will direct people to the swim cl[as]s sign ups at the YMCA.

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Body Copy: Drowning is the 3rd leading cause of accidental death behind car accidents and poisoning. Which means that we’re only slightly more likely to be taken out by spoiled milk than a small pond. So sign up for [adult swim]ming lessons. 

SWAG

Once people complete the swim class, they'll get complimentary swag.

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Copywriter: Moi

AD: Kate Budorick *chef's kiss* 😚👌