YMCA + [adult swim]
*The Creative Circus Student Show — Integrated Campaign // GOLD
*The Creative Circus Student Show — BEST IN SHOW
50% of adults don't know how to swim. In order to change this shocking statistic,
the YMCA is teaming up with [adult swim] to promote their rebranded [adult swim]ming lessons.
We'll also turn potholes into tiny pools as a weird, subtle nudge to sign up for lessons.
WEBSITE LANDING PAGE
While the campaign is running, [adult swim]'s landing page will direct people to the swim cl[as]s sign ups at the YMCA.
Body Copy: Drowning is the 3rd leading cause of accidental death behind car accidents and poisoning. Which means that we’re only slightly more likely to be taken out by spoiled milk than a small pond. So sign up for [adult swim]ming lessons.
Once people complete the swim class, they'll get complimentary swag.