Arm & Hammer Unscented Deodorant

Somehow, deodorant brands have convinced us that to be seen as clean, we must smell weirdly beautiful.

So, if you really want to stand out, smell like nothing.

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PRINT

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**peel back is the same for all print—

they smell like (you guessed it) nothing. 

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PACKAGING REDESIGN

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INSTAGRAM STORY

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Copywriter: Me :)

AD: The great smelling Hannah Newsome👃 🌬️

DIGITAL COUPON

INSTAGRAM IN FEED AD