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Arm & Hammer Unscented Deodorant
Somehow, deodorant brands have convinced us that to be seen as clean, we must smell weirdly beautiful.
So, if you really want to stand out, smell like nothing.
**peel back is the same for all print—
they smell like (you guessed it) nothing.
PACKAGING REDESIGN
INSTAGRAM STORY
Copywriter: Me :)
AD: The great smelling Hannah Newsome👃 🌬️
DIGITAL COUPON
INSTAGRAM IN FEED AD
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