Carmax

People go nuts trying to preserve the flawless condition of a brand new car, but we’re letting them know that Carmax's used cars are so pristine, they’ll want to take crazy care of them, too. 

OOH 

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This sign can only be read properly when seen in mirrors.

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MAILER

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NEW (to you) CAR SWAG

We'll rebrand car freshners, floor mats and bumper stickers that customers will with their new used car. 

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Copywriter: Me! 

AD: My shotgun rider— Sabrina Cavanagh 😝